A view of the tile adhesive industry in Russia

• Ceramic Tile Industry Market in Russia

  Ceramic tiles are among the oldest man-made products, and the use of this industry in Russian architecture has a historical background.

  Due to the special characteristics of ceramic tiles, including:

  High resistance to cold and frost

  Fire resistance

  High durability

  Color stability against the passage of time and sunlight

  It is considered one of the most widely used materials in Russian construction and has become very popular in this market.

  In Russia, as in other countries in the world, covering surfaces with ceramic tiles is a costly affair. Therefore, all consumers of this product choose the desired ceramic tile brand not only based on price, but also on the design, versatility, and uniqueness of the product.

  Currently, domestic Russian production is improving, and Russian manufacturers in the ceramic tile industry have entered into competition with brands from other countries in terms of price and quality.

  European tile and ceramic manufacturers have a distinct position compared to Russian manufacturers due to their superior design and quality. Italian, Spanish and French brands have many fans in the Russian tile and ceramic market.

  In part of its research, the company “Moral Intelligence” has predicted the Russian tile and ceramic market from 2022 to 2027 according to the market development trend and announced that the Russian ceramic tile and ceramic market will grow at a compound annual growth rate of 2.5% in the next 5 years.

  The ceramic tile export market to Russia is a growing market and a significant percentage of all tiles used in Russia are imported, and Iranian exporters should consider it a large market with high potential.

  Tile adhesive market in Russia
  Top tile adhesive brands in the Russian market

  Top 15 tile adhesives

  Tile adhesive is a modern building material, without which today, probably no repair can be done. The market is represented by different compositions for different conditions. There are frost-resistant adhesives for exterior use, waterproof coatings for bathrooms and swimming pools, for laying heavy granite and arranging underfloor heating in bathrooms.

  Category	Ranking	Brand name	Feature in ranking
  The best global tile adhesive	1	Litokol Litoflex K80	Professionals’ Choice
  	2	VOLMA Ceramic	Best price
  	3	Bergauf Keramik Pro	High elasticity of the gap
  The best reinforced tile adhesive	1	Ceresit CM 17 Super Flex	Resistance to deformation
  	2	Perfekta Holder	Reinforced with fiberglass
  	3	Unis Plus	The most popular tile adhesive
  The best water-resistant tile adhesive	1	Knauf Fliesen	The easiest adhesive to use
  	2	Ceresit CM 11 Plus	Best resistance to moisture
  	3	The basis Maxiplex АС17 W	High temperature resistant
  The best tile adhesive for mosaic and marble	1	Ceresit CM 115	Perfect white color
  	2	GLIMS WhiteFix	The best choice for stacking veneers
  	3	Mapei Kerabond T	Adhesive for heavy mosaics
  The best tile adhesive for exterior use	1	Weber Ultra Fix Winter	The most resistant adhesive to cold
  	2	Russian Fixator 25 kg	Optimal choice for complex surfaces
  	3	MKU THE MC5 25	Best price

The best tile adhesives on the Russian market
“LITOKOL LITOFLEX K80”

Brand: Italian

One of the best tile adhesives for various applications in the world is a composition of the Italian company “LITOKOL LITOFLEX K80”. The mixture is made on a cement basis, but by adding synthetic resins, the manufacturer was able to achieve high elasticity. Experts say high adhesion, moisture resistance, environmental friendliness. The scope of application of the product has expanded and it can be used for walls and floors inside the premises, stairs, terraces, balconies and facades. The adhesive penetrates deep into the base, therefore it is suitable for concrete, cement, sand, plaster floors, as well as for underfloor heating.

“LITOFLEX K80” is the best tile adhesive for underfloor heating and is intended for tiling inside and outside buildings. Due to its elasticity and good thermal resistance, it is recommended to use it when installing underfloor heating. The range of materials is wide enough and can be used for laying ceramic tiles, porcelain stoneware and stone. In addition, laying tiles on tiles is allowed.

Advantages

Resistance to heat and tensile strength;

Acceptable price;

Safety and environmental friendliness;

Long service life;

Disadvantages

High consumption

“VOLMA CERAMIC”

Brand: Russian

Manufacturers of dry building mixtures “VOLMA” managed to create the most economical tile adhesive. This mixture is suitable for laying small-sized porcelain tiles. Frost-resistant adhesive (F35) allows you to carry out work outdoors and not be afraid of dry and wet joints.

“BERGAUF KERAMIK PRO”

Brand: German (made in Russia)

Types of tile adhesives “Bergauf Keramik Pro” have high elasticity of the joint after drying. The adhesive maintains its quality in a wide temperature range (-50…+70 ° C), which allows you to use it for exterior work or under a warm brick floor, and dries the seam in wet areas, so it is also suitable for a shower or bath.

The composition “Bergauf Keramik” has earned a high position due to its increased elasticity and excellent adhesion. The tiler must have special skills, since it will be possible to change the position of the tile in just 7 minutes.

Advantages

High elasticity;

Economical consumption;

Excellent adhesion;

Disadvantages

Dries for a long time.

“CERESIT CM 17 SUPER FLEX”

Brand: German (made in Russia)

Ceresit CM 17 Super Flex adhesive can be used for any mineral tile. The product is reinforced with microfibers, fiberforce, which provides elasticity and durability of the joint. The reinforcing mesh allows the use of the adhesive composition on the hardest bases, which are subject to vibration or mechanical impact. High adhesion significantly expands the scope of application, from concrete surfaces to finishing drywall.

The operating temperature range of this adhesive (-50…+70 ° C) is suitable for almost all regions of Russia.

. Tilers also praise the advantages of the product. But the high price is an obstacle for many Russian homeowners.

“Ceresit CM 17 Super Flex” is one of the best waterproof tile adhesives.

“PERFEKTA HOLDER”

Brand: Russian

The tile-holding compound “Perfekta” is reinforced with fiberglass, which ensures its greater strength and applicability in various conditions. For covering floors and walls with ceramic or medium-sized porcelain tiles, this adhesive can be used as a thin layer and leveling compound for previously unprepared surfaces. This mixture provides the best adhesion to concrete, foam, brick, cement, etc. floors with medium-sized tiles.

Due to the fact that the tile adhesive “Perfekta” has optimal moisture – and frost resistance, it is often chosen for external applications, including metal cladding. The wide temperature range of its operating conditions, from -50 to 70 degrees, allows the use of this adhesive for installing a warm floor.

“UNIS PLUS”

Brand: Russian

One of the most popular compositions for gluing tiles in recent years is the Russian adhesive • “UNIS PLUS”. The secret of popularity lies in the combination of its affordable price and excellent technical parameters. When laying hard tile materials (granite, stone, clinker tiles), you can vary the thickness from 2 to 15 mm.

“Knauf Fliesen”

Brand: German (made in Russia)

One of the main advantages of this product, according to experts, is its ease of use. The composition is made on a cement basis, thoroughly mixed. Having water resistance and slip resistance, the adhesive is the best option for tiling facades, walls, bathrooms and shower rooms. The mixture is suitable for installing ceramic, porcelain and other tile materials.

“Knauf Fliesen” is the best tile adhesive for mosaics and marble

Tile adhesive “Knauf Fliesen” is a winner of high ratings in the Russian market due to its affordable price.

Advantages

Resistance to moisture and frost;

High adhesion;

Affordable price;

Good mixing with water;

“GLIMS WHITEFIX”

Brand: Russian

High-quality adhesive “GLIMS WhiteFix” is made on the basis of white cement. Its field of application includes interior and exterior work on natural stone, ceramic tiles (including transparent), mosaics, installation of glass blocks. The use of this adhesive for covering bathroom walls allows you to use the “top-down” technology when applying and grouting.

The adhesive is resistant to heat and cold, therefore it is used for covering terraces, balconies, outdoor pools, etc.

“MAPEI KERABOND T”

Brand: Italian

For gluing heavy mosaics on the ceiling, floor or walls, you should use the adhesive “Mapei Kerabond T”. The composition is in the form of a white and gray cement composition. High bonding strength allows you to install tile materials both on horizontal and vertical surfaces. The mixture has high moisture resistance, which is especially important for use in the bathroom.

“WEBER ULTRA FIX WINTER“

Brand: French (Made in Russia)

When installing building tiles at sub-zero temperatures, the best choice of glue will be • “WEBER ULTRA FIX WINTER”. Even at -10 ° C, exterior work can be carried out efficiently.

The advantage of the mixture is the high adhesion of this product due to various reasons, including waterproofing.

In the reviews, users expressed satisfaction with the frost resistance, flexibility and strength of the adhesive. The disadvantage of this composition is the high adhesion of the solution.

“RUSIAN FIXATOR 25 KG”

Brand: Russian

The highly effective tile adhesive “RUSIAN FIXATOR 25 KG” of the Rozan company has the best adhesion, so it can be used to cope with the most difficult surfaces. It quickly and safely fixes tiles on metal, wood, old tile layers and other surfaces on which other compositions are difficult to work. This adhesive is successfully used for gluing heavy materials such as glass, porcelain, natural stone, wall panels, etc.

Due to the high durability of the adhesive, it is often recommended for installing a warm floor. The antifreeze properties of the solution are very high and allow you to use “RUSIAN FIXATOR 25 KG” for outdoor use, for example, for cladding the exterior walls of a building or a veranda.

“MKU THE MC5 25”

Brand: Russian

The adhesive “MKU THE MC5 25” has the best adhesion and is used for ceramic granite, natural stone, aerated concrete, tiles, etc. When working with buildings facing the street, it is recommended to use this tile adhesive above the ground level.

Due to its affordable cost (in fact, the best offer on the market), it is great for bulk orders.

Studies on the market share of the building materials industry in the Russian Federation show that more than 70% of this market is held by large construction and building contracting companies, and between 10 and 15% of it is held by chain stores (network retail), and the rest is the share of the free wholesale market.
The record for Russian construction in 2022 is 102.6 million square meters of residential real estate.

The top three companies in terms of construction volume in Russia in 2022 were the PIK Group, the Samolet Group and the LSR Group.

The PIK Group of Companies retained its leadership in terms of housing construction volume in Russia.

The company has 81 residential complexes, 278 apartments and three apartment complexes under construction.

The total area of ​​housing under construction by the company is 6 million square meters.

The second place is taken by the Samolet Group of Companies with a construction volume of 3.28 million square meters.

The company has 30 residential complexes, 155 apartments and 21 apartment complexes.

In third place is the “LSR” group, whose construction volume is 2.59 million square meters.
In fourth place is the holding “Setl Group” with a construction volume of 1.86 million square meters.
In fifth place is the company “FGC” with a construction volume of 1.37 million square meters.
Building materials retail chains

Among the building materials stores in Russia, there are developed retail chains operating in most regions of the Russian Federation.

“Leroy Merlin”

Is one of the largest retail chains. It offers affordable prices due to direct delivery of goods from manufacturers.

This international company has 108 stores in 55 cities of the Russian Federation, as well as a developed resource for online sales.

“Petrovich“

In second place is the trading network “Petrovich”. The company is one of the leaders in the DIY (Do-It-Yourself) category.

“OBI”
The trading network occupies a leading position among companies selling goods for repair, summer cottages, home and gardening both in physical stores and via the Internet.

“SATURN”

There are 44 stores under the SATURN brand in 34 cities of Russia.

“Castorama”

Since 2020, Castorama hypermarkets have become the property of Maksidom. The first Castorama building materials store in Russia opened in 2006 in Samara. To date, Maksidom has 13 hypermarkets in the Russian Federation and sells goods on the Internet.

“Baucenter”

Baucenter has been operating on the Russian market for over 25 years. It is an extensive network of physical DIY stores and a resource for online sales. It has 9 stores in different cities of Russia.

“Megastroy”

12 stores of the distribution network are located in 7 cities of Russia.

“AXON”

One of the largest domestic retail chains.

This trading network has 16 hypermarkets in 14 cities of the country.

“ECONOMSTROY”

This trading network has 12 hypermarkets located in Moscow and the Moscow region, as well as an online store.

“TOP HOUSE”

This trading network has 12 building materials stores in St. Petersburg and 2 stores in Moscow, as well as an online store. The company not only sells goods, but also provides services for building houses.

Trading networks are constantly developing and opening new building materials stores in different cities of the country.

Key and important factors for the presence of Iranian manufacturers in the Russian market

According to the initial research conducted on the sanitary ware industry in the large Russian market and considering the key factors:

High and consistent quality of products manufactured in Iran
Preferential tariffs on import duties of Iranian goods to Russia
Low export costs of Iranian products to Russia compared to Western and Chinese goods
The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices
The absence of a large part of the market from famous Western brands
The possibility of rapid expansion of market share and access to the competitive and trade space in Russia

It can be said that there is a high economic justification for entering the large Russian-Eurasian market, and the Fardad Group of Companies is proud to establish effective and successful joint cooperation in this direction.