Pet Supplies Industry in Russia
This industry is known as one of the growing markets. This industry provides many opportunities for pet supply companies due to the country’s large population and the increasing interest of people in having pets. This market has become one of the most important economic sectors of the country due to its stable growth and increase in recent years.
One of the main reasons for the growth of this industry is the increasing interest of people in having pets. Pets are often considered part of the family and people take steps for them such as buying pet supplies, caring for them and feeding them properly. This has increased the demand for pet supplies and provided companies producing these supplies with more opportunities for growth and development.
Also, technological development and improvement in product quality have played an important role in the growth of this industry. Pet supply companies, using advanced technologies and high-quality materials, offer products to the market that are in high demand. This increases competition and improves the quality of products, which ultimately helps the industry grow.
In addition, increasing people’s income and their greater ability to purchase pet supplies also help the market grow. As people’s income and ability increase, their desire to purchase quality and diverse products increases, which leads to the growth of the pet supplies market.
Given these positive developments and trends in the pet supplies industry, it can be said that this market has many opportunities for companies producing these products. Increasing demand, technological development and improvement in product quality, increasing people’s income and their ability to purchase quality products, all these factors contribute to the growth of this industry.
As a result, the pet supplies industry in Russia is one of the important and growing industries in the country, which offers many opportunities for manufacturers of these products. Increasing demand, technological development, improving product quality and increasing people’s income, all these factors contribute to the growth and development of this industry and indicate its importance in the country’s economy.
According to statistics, there are about 30 to 40 million pets in Russia, most of which are dogs and cats. Pet ownership has also become very popular among Russians, so the main target market includes dog and cat owners across the country.
Products needed in this market include:
Dog and cat food
Toys
Clothing
Training equipment
Baskets and mattresses
Hats and earmuffs
Status of the pet supplies industry in Russia
Currently, the pet supplies industry in Russia is witnessing the presence of reputable brands such as Brooks, Blue Brand, Iosen, and Purina. These brands have been able to carve out a place for themselves in this highly competitive market by offering high-quality and diverse products. On the other hand, some local companies are also active in this industry and produce quality products, which has made the competition in this market always active and dynamic.
Given the rapid growth of the pet supplies market in Russia and the lack of local products, the entry of foreign companies with the right strategy creates good opportunities. Producing products specifically for this market and focusing on online stores are among the successful solutions.
Russia is one of the potential markets for exporting these products. According to studies by the Market Development and Marketing Department of the Fardad Group of Companies, about 25-30 percent of Russian households have a pet dog or cat, and this figure is growing.
The dog and cat supplies market in Russia is worth about $500 million annually, mainly supplied by imports from European countries. The domestic production of this market is also approximately $200 million.
Given the depreciation of the Russian ruble in recent years, a good opportunity has been provided for Iranian manufacturers to enter this market. The quality of Iranian products is also competitive with the main exporting countries.
Therefore, Iranian manufacturers can find a suitable export market in this country, given their potential export capacities in this area and the needs of the Russian market.
Export Opportunities
Export Opportunities for Iranian Manufacturers in the Russian Market for Exporting Dog and Cat Supplies:
Given its history in producing dog and cat products and lower production costs compared to foreign competitors, Iran can offer better prices than other exporters. Also, the quality of Iranian products is acceptable according to international standards. In addition, the geographical location of Russia, which is Iran’s neighbor, makes transportation costs relatively low.
Therefore, considering all these factors, exporting dog and cat products to Russia is a golden opportunity for Iranian manufacturers that should be taken advantage of.
Companies Present in the Russian Market by 2021
According to research, the most important competitors of Iranian manufacturers in the Russian market are:
German companies: Companies such as Tetz, Friesen and Hilling are the most important European manufacturers in the Russian market. They have famous brands.
American companies: Large companies such as Emergency, Hill’s, Eames, and Royal Canin are considered the most powerful American companies in the Russian market.
Chinese companies: With the entry of Chinese products into the Russian market, Chinese manufacturers have also become serious competitors.
Local Russian companies: Companies such as Prometey, Pet Expert, and Vita are also active in the Russian domestic market.
Currently, the pet supplies market in Russia is facing new developments that can provide new opportunities for manufacturers. According to the above information, about 60 percent of the market demand for this industry is met by European companies. However, after the sanctions and the withdrawal of European companies from the Russian market, a suitable space has been created for the entry of new manufacturers, especially Iranian manufacturers.
However, the entry of new manufacturers into the Russian market requires careful consideration and appropriate strategies. To enter this market, manufacturers must familiarize themselves with local market conditions and pay attention to providing quality products at reasonable prices.
Position of Iranian manufacturers
Position of Iranian manufacturers in the Russian market with competitive prices and world-class quality
Chinese manufacturers are considered the main competitors for Iranian companies in the Russian market. However, this does not mean that Iranian manufacturers cannot strengthen their position in the market by competing and offering higher quality products.
To compete with Chinese manufacturers, the first step is to modify and improve the technical specifications of the products. Focusing on higher quality and offering different designs can help Iranian manufacturers to give their products an edge over their competitors. Also, improving product packaging, attractive packaging, and effective marketing can also be effective in attracting customer attention and increasing sales.
Compliance with international standards and quality control of production is also of great importance. These measures can increase customer trust in Iranian products and help strengthen the position of Iranian manufacturers in the Russian market.
Cooperation with local business partners and distributors can also bring advantages. These cooperations can help develop the distribution network and increase access to the Russian market.
Considering these points, it can be concluded that Iranian manufacturers can succeed in the Russian market and improve their position by offering higher quality products, adhering to international standards, improving packaging, and appropriate marketing.
The most important manufacturing companies in Russia
Some of the most important companies producing dog and cat supplies and toys in Russia are:
Petcompany: One of the oldest and largest companies in this field in Russia, producing products such as toys, food, cosmetics and hygiene products for dogs and cats.
Petplay Group: Producer of innovative products such as smart homes, electronic toys and automatic feeding systems.
Pet Toys: Producer of various toys, food and medical supplies for animals, the main focus of this brand is on the production of various educational and entertaining toys for dogs and cats.
Pet House: Supplier of products including houses, food and dog and cat supplies and one of the largest online stores of pet house and bed products in Russia.
Pet Expert: Producer of various toys, food and medical products for animals.
Pet Store: Online store of pet products with various brands.
Pet Snack: Supplier of various snacks, food and animal accessories.
Key and important factors for the presence of Iranian manufacturers in the Russian market
According to the initial research conducted on the pet accessories and accessories industry in the large Russian market and considering the key factors:
High and consistent quality of products manufactured in Iran
Preferential tariffs on import duties of Iranian goods to Russia
Low export costs of Iranian products to Russia compared to Western and Chinese goods
The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices
The absence of a large part of the market from famous Western brands
The possibility of rapid expansion of market share and access to the competitive and trade space in Russia
It can be said that there is a high economic justification for entering the large Russian-Eurasian market, and the Fardad Group of Companies is proud to establish effective and successful joint cooperation in this direction.
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