With more than two decades of presence in the global trade arena and with full knowledge of the characteristics of the Russian and Eurasian markets, as well as knowledge of the distribution networks in this country and comprehensive and complete knowledge of international trade and investment laws, Fardad Group of Companies has provided a suitable platform and background for the entry of Iranian products into the thriving Russian market.
Sanitary Faucet Market in Russia
When it comes to important kitchen and bathroom appliances, faucets are at the top of the list. These appliances, which are categorized as plumbing equipment, must be well-engineered, reliable and easy to use.
Some manufacturers specialize in affordable and popular designs, while others focus on high-end luxury products. With so many American, European and Japanese manufacturers on the market, choosing the right one for your needs, style and budget can be challenging.
Top Faucet Brands in the Russian Market
“Delta” (USA)
“Delta” is one of the most popular brands in plumbing equipment, making some of the best bathroom and kitchen faucets. As one of the largest American companies on this list, Delta offers a wide range of faucets in a variety of styles.
“Delta” also offers unique features, such as the ability to turn on the faucet by tapping it with your elbow.
These cold water faucets even offer customizable voice activation technology to activate features such as precise water metering. Delta’s affordable faucets start at under $100, while the company’s advanced smart faucet products are priced for high-end consumers.
Kohler
Kohler was founded in 1873, but it wasn’t until they acquired Sterling Faucet Company in 1984 that the company began expanding its bathroom product lines to include toilets, faucets, and other plumbing fixtures. Today, Kohler manufactures a wide range of top-quality bathroom and kitchen faucets for consumers.
From kitchen faucets to bathroom and shower faucets, Kohler offers a wide range of products that include designs and models for every home. These faucets are available in a variety of models and price points.
Moen
Moen is a quality faucet brand that is well-known worldwide for its bathroom and plumbing fixtures. In 1937, a young man named Al Moen burned his hands while using an old two-handle faucet, and while most people were annoyed by the issue, Moen used it as inspiration to invent a single-handle faucet that would change the world of plumbing forever. By 1947, he was building the first single-handle faucet design.
Today, Moen manufactures a wide range of faucets for the kitchen and bathroom. Moen is a manufacturer of high-quality faucets with mid-range to high-end products.
Glacier Bay
Glacier Bay is a brand of the Home Depot hardware store chain. Many of the brand’s faucets are based on old designs from the Delta Faucet Company. When some of Delta’s patents expired, Glacier Bay took over and made their own cheaper versions.
American Standard (USA)
American Standard has kitchen faucets that have several unique features, including built-in water filtration and easy-to-use controls. You can even program a faucet to water your pots with specific amounts of water at specific times.
Their bathroom faucets are similarly modern, with anti-tarnish coatings and water-saving features.
American Standard faucets range in price from mid-range to high-end.
“Toto” (Japan)
“Toto” based in Japan has become one of the top faucet manufacturers on a global scale. They combine this modern design style with technological advances such as motion-activated sensors. “Toto” faucets are at the top of the list in terms of style and functionality.
“Grohe”
“Grohe” faucets are known for their design, they have made several changes to the kitchen faucets without any intervention, including foot-controlled models. This type of accessibility is practically unparalleled. Grohe’s bathroom faucets also allow you to control the water pressure and temperature with the push of a button, thanks to smart technology.
“Peerless”
“Peerless” faucets do not have the innovative features of the high-end brands, but they offer affordable prices with decent quality.
“Rohl”
“House of Rohl” is usually at the higher end of the market price spectrum.
“Danze by Gerber”
The brand’s strength is its combination of industrial and modern styles. Custom manufacturing and cost-effectiveness and design are other production policies.
“Vigo”
“Vigo” offers smart features such as LED lights built into the kitchen faucets to help illuminate the dishes while cleaning them. “Vigo” faucets are sleek and stylish.
“Schön Makellos” (Germany-India)
“Schön Makellos” faucets are very famous for their durability and design. The German phrase “Schön Makellos” translates to “flawless beauty” in English. The company’s headquarters is located in India, and the company’s faucets have a completely European design. The brand’s products are simple and modern with a shiny stainless steel finish.
“Hansgrohe”
“Hansgrohe” products are sleek and minimalist in design and produce products with touch technology.
“Jacob Delafon” (France)
All products of this brand are brass faucets, most of which are lever type. The most popular collections are Stillness, Fairfax, Salute, Singular, Kandel. Laconic forms, durable metal, the ability to install an additional filter in the faucet.
“Iddis” (Russia-China)
The company has been producing faucets since 2003, and its products are mainly made of brass, the range of products reaches more than 60 models. All products are certified and come with a 10-year warranty for the body and 3 years for parts.
“WasserKraft” (Germany)
Most of the products of the “WasserKraft” company are bathroom faucets.
“Roca” (Italy)
The Italian company Roca has been actively developing in the Russian market since 2004, when the “Roca Rus” factory was opened in the Leningrad region. Taking into account the demands of the Russian consumer, the company offers products for every taste, need and opportunity
“Bien” (Turkey)
The Hermes, Luca and Lado collections include bathtub faucets, sinks, kitchen sinks and universal faucets with a swivel spout. They are made of high-strength brass, which is resistant to corrosion and has been tested for durability.
“Bandini” (Italy)
As a supplier of premium bathroom faucets, “Bandini” clearly defined the boundaries of its field of activity and chose wealthy people as the target audience.
In general, the company adheres to the old classic style, on the one hand, and fashionable minimalism, on the other.
“Vidima” (Bulgaria)
The company was founded in 1934. The faucets are made of brass, the cartridges are made of brass or ceramic. The manufacturer gives a 5-year warranty.
“Lemark” (Czech Republic)
The mixers are made of brass and steel, the cartridges are ceramic. There are about 50 models of washbasins and bathtubs in the assortment. A 4-year warranty is given for brass taps, and a 5-year warranty for steel products. There are models with chrome, bronze, copper and steel plating. Even exclusive taps with gold plating.
“LEDEME” (Russia)
A Russian-Chinese company that has successfully established itself in the economic segment of sanitary equipment.
Considering that the sanitary tap industry is not unrelated to the construction and building industry, a brief overview of this industry is also given:
The share of the building materials industry in the Russian Federation shows that more than 70% of this market is in the hands of large construction and building contractors, and between 10 and 15% of it is in the hands of chain stores (retail chains), and the rest is in the hands of the free wholesale market.
The record for Russian construction in 2022 is 102.6 million square meters of residential real estate.
The top three companies in terms of construction volume in Russia in 2022 were PIK Group, Samolet Group and LSR Group.
PIK Group of Companies retained its leadership in terms of housing construction volume in Russia.
The company has 81 residential complexes, 278 apartments and three apartment complexes under construction.
The total area of housing under construction of the company is 6 million square meters.
The second place is taken by the Samolet Group of Companies with a construction volume of 3.28 million square meters.
The company has 30 residential complexes, 155 apartments and 21 apartment complexes.
In third place is the LSR Group, whose construction volume is 2.59 million square meters.
In fourth place is the Setl Group Holding with a construction volume of 1.86 million square meters.
In fifth place is the FGC Company with a construction volume of 1.37 million square meters.
Building materials retail chains
Among the building materials stores in Russia, there are developed retail chains operating in most regions of the Russian Federation.
“Leroy Merlin”
Is one of the largest retail chains. It offers affordable prices due to direct delivery of goods from manufacturers.
This international company has 108 stores in 55 cities of the Russian Federation, as well as a developed resource for online sales.
“Petrovich”
In second place is the trading network “Petrovich”. The company is one of the leaders in the DIY (Do-It-Yourself) category.
“OBI”
The trading network occupies a leading position among companies selling goods for repair, summer cottages, home and gardening both in physical stores and via the Internet.
“SATURN”
There are 44 stores under the SATURN brand in 34 cities of Russia.
“Castorama”
Since 2020, Castorama hypermarkets have become the property of Maksidom. The first Castorama building materials store in Russia opened in 2006 in Samara. To date, Maksidom has 13 hypermarkets in the Russian Federation and sells goods online.
“Baucenter”
Baucenter has been operating in the Russian market for over 25 years. This is an extensive network of physical DIY stores and a source for online sales. It has 9 stores in different cities of Russia.
“Megastroy”
12 stores of the distribution network are located in 7 cities of Russia.
“AXON”
One of the largest domestic retail chains. This trading network has 16 hypermarkets in 14 cities of the country.
“ECONOMSTROY”
This trading network has 12 hypermarkets located in Moscow and the Moscow region, as well as an online store.
“TOP HOUSE”
This trading network has 12 building materials stores in St. Petersburg and 2 stores in Moscow, as well as an online store. The company not only sells goods, but also provides home construction services.
Russia’s trade balance in the sanitary ware industry
Below is a comparison of the import and export volumes of sanitary ware industry products.
The difference in the amount of exports and imports indicates the potential in the market. And according to the predictions and studies carried out, the demand trend for products can be expressed as follows.
Since most of the Russian market demand was met through imports, the following are the countries that export the most to Russia.
According to the information obtained, about 25.27 percent of the market’s products are European products, and considering the withdrawal of European companies due to sanctions, it can be said that an attractive market has been created for Iranian manufacturers.
Key and important factors for the presence of Iranian manufacturers in the Russian market
According to the initial research conducted on the sanitary ware industry in the large Russian market and considering the key factors:
High and consistent quality of products manufactured in Iran
Preferential tariffs on import duties of Iranian goods to Russia
Low export costs of Iranian products to Russia compared to Western and Chinese goods
The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices
The absence of a large part of the market from famous Western brands
The possibility of rapidly expanding market share and access to the competitive and trade space in Russia
It can be said that there is a high economic justification for entering the large Russian-Eurasian market, and the Fardad Group of Companies is proud to establish effective and successful joint cooperation in this direction.
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