International Marketing

Fardad Tejarat Behrad

Fardad Group of Companies, with more than 15 years of experience in the field of international trade, has had a variety of small and large-scale exports to Russian markets with the help of a large number of Iranian manufacturers, with the aim of increasing the share of Iranian products in the large import market of Russia. By utilizing our capacities in Russia, Iran and India in the field of combined transportation, we reduce transportation costs and time by up to 40%, leading to increased export profits for our customers.

Marketing, recognizing and identifying target markets is the most important and fundamental issue in international and domestic trade. Identifying the target market by examining the needs of buyers and the market for goods facilitates sales and also identifies business competitors, which requires familiarity with marketing principles and techniques. “Fardad Tejarat Behrad” Company, with its strong marketing teams in Iran, Russia and the Eurasian regions, complete knowledge of the markets and information about the distribution network in these countries, holding international and specialized exhibitions, experienced and specialized staff in trade, and with complete mastery of the languages of these regions, identifies the target market for various goods and facilitates the implementation of all export and import formalities for manufacturers and distributors to cooperate and introduce their products to lucrative global markets.

Services

Advising members on how to sell in Russian markets

One of the most important challenges of entering the Russian market is to identify effective sales methods and adapt marketing strategies to the needs of this market. We provide our members with expert advice to help them implement successful sales strategies in Russia. This advice includes market analysis, identifying target customers, developing advertising programs and examining appropriate distribution channels. Our team also provides solutions for determining competitive pricing, using online sales platforms and negotiating with buyers. By receiving these services, members of the group can increase their sales and gain a suitable position in the Russian market.

Experienced and trained permanent sales experts, with skills and complete knowledge of target markets

Our team of sales experts consists of people with many years of experience in the Russian and Eurasian markets. These experts are familiar with consumer needs, purchasing behavior, required standards and marketing methods in Russia and can play an important role in the development of the business of the group members. They are permanently based in the “Iran Trade Center in Russia” and assist the group members in all stages of sales, from identifying potential customers to concluding sales contracts. Using these services, exporters can reach new markets faster and with less risk.

Marketing and branding of members’ products and services in the Russian market

Successful entry into the Russian market is not possible only by exporting goods, but it is necessary to create a strong and well-known brand. By providing branding and marketing services, we help the members of the group to establish their brand identity in Russia.
These services include designing an advertising strategy, managing marketing campaigns, cooperating with Russian media, using social networks, outdoor advertising and optimizing the brand for the Russian audience. The goal of these services is to increase brand recognition, attract new customers and strengthen the business position in the Russian market.

Professional marketing of member products and services in all Eurasian markets, especially Russia

We are not limited to the Russian market, but we market our members’ goods and services throughout the entire Eurasian region. This region includes Russia’s neighboring countries, such as Kazakhstan, Belarus, Armenia, and Kyrgyzstan, with which we have joint trade agreements.
Our team uses digital marketing methods, trade fairs, networking with local merchants, and targeted advertising to introduce members’ products to potential customers in these markets. This service helps exporters find new opportunities to develop their business.

Conclusion of contracts under Russian law and conclusion of international contracts

One of the concerns of Iranian exporters in Russia is legal issues and the regulation of commercial contracts in accordance with the laws of this country. In cooperation with expert lawyers in Russia, we help our members to regulate their commercial contracts in a completely legal and secure manner.
These services include legal review of contracts, regulation of payment terms, ensuring the implementation of the obligations of the parties and providing solutions to resolve commercial disputes. By using these services, exporters can sign their contracts with more confidence and protect their commercial rights.

Inviting Russian trade delegations to present samples of members’ goods and services at the “Iran-Russia Trade House”

We regularly invite Russian trade delegations to get acquainted with the products and services of the group members. These meetings are an excellent opportunity to present product samples, hold business negotiations and establish direct contact with Russian buyers.
These events help exporters to present their products to Russian businessmen in person, receive their feedback and pave the way for concluding business contracts.

Technical and professional translation of brochures, catalogs and member products

One of the barriers to entry into the Russian market is language and the need for appropriate marketing content. With a team of professional translators, we translate brochures, catalogs and other promotional content of the group members into Russian and with appropriate business terms. This allows products to be introduced more effectively to the target market and creates a better understanding of their value and benefits among Russian customers.

Inviting members to meetings (forums) to introduce products and services to Russian businessmen and officials

We hold special meetings with Russian businessmen and economic officials where members of the group can introduce their goods and services. These meetings are an opportunity to build strong business relationships, receive feedback from buyers, and strengthen the position of Iranian products in the Russian market.

Inviting members to meetings with Iranian and Russian government officials, hosted by the “Iran-Russia Trade House”

We organize formal meetings with Iranian and Russian government officials to help exporters learn about trade policies, investment opportunities, and export facilitation strategies. These meetings allow Iranian traders to benefit from government support and reduce their trade barriers.

Permanent translator based at the “Iran-Russia Chamber of Commerce” for members

We have deployed professional translators at the “Iran Business Center in Russia” to assist members in business negotiations, meetings, and drafting contracts. These services enable members to expand their communications with Russian businessmen and companies without language concerns.

Providing a fully equipped conference room every day for members’ meetings with customers

Members of the complex can use the well-equipped conference rooms of the “Iran Business Center in Russia” to hold their meetings. These rooms, with professional facilities, provide a suitable environment for business negotiations and signing contracts.

Inserting the names and information of members and their areas of activity on the website and entrance stand of the “Iran-Russia Chamber of Commerce”

We will include the information of the group members on the website and the entrance stand of the “Iran Trade Center in Russia” so that visitors, businessmen and investors can easily get to know them and communicate with them. This is a valuable advertising opportunity to increase visibility and attract new customers.