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Overview of the motor oil industry in the Russian market

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Engine oil market in Russia:

The engine oil market volume in 2022 reached 11 billion rubles with a growth rate of 57%.

Given the impact of sanctions, it should be noted that the current indicators of the engine oil market volume are a record-breaking one.

Currently, global engine oils remain the main product group of the market in Russia.

The overall trend of the engine oil market in 2022 has increased significantly, with imported engine oils accounting for the largest share in this market. It is worth noting that Korean-made engine oils have the highest demand in the Russian market, and in addition, the value of imported engine oils in Russia has reached its highest level in a five-year period.

The best engine oil brands in Russia
Sintec Group

The company offers engine oils, coolants and automotive chemicals under the Sintec and Dr. Active brands, as well as Rolf and Takayama brand oils for European and Asian cars and is distributed exclusively in the Russian Federation and the CIS countries. Sintec Group brands are expanding their presence in the Russian market by localizing all lines, trying to replace products of brands that have left Russia, and increasing the production and supply of lubricants.

In total, Sintec Group has launched more than 70 new products this year. The company’s share in the Russian market has more than doubled in the first half of the year. Sintec Group considers more than 20 years of experience in product development, quality control and oil operation to be its main advantage in this situation.

Bell1

The Bell1 brand belongs to the Singapore-based United Oil Company. The Bell1 lubricant line includes a wide range of products for automatic transmissions, as well as engine oils for passenger and commercial vehicles. The oils of this brand are presented on the Russian market as premium goods at an affordable price and high quality.

Verity

Verity brand engine oils are made in Japan and are intended mainly for Japanese cars. The oils of this brand comply with the latest international API SP standards. The line includes products with various viscosity grades, including modern low-viscosity oils (0W-20 and 0W-16), which are widely used in Japanese cars of the 2020s. Verity is also suitable for non-Japanese branded cars that have API and ILSAC specifications. Due to the withdrawal of global manufacturers, the market has seen an increase in demand for Verity oils.

Lubrex

In 2022, AA Industrial Company presented lubricants under the Lubrex brand at the Moscow exhibition. The company was registered in 2005 in the Hamriyah Free Economic Zone (UAE, Sharjah) and today is one of the largest companies in this industry in the UAE.

Lubrex oils are ranked premium. They are produced using modern Infineum and Chevron Oronite additive packages, as well as high-quality base oils.

The Lubrex brand was first introduced to the Russian market four years ago. During this time, according to AA Industrial representatives, it has successfully survived the “coronavirus” and the related quarantine restrictions and is “steadily growing” in sales and market share.

Alfa Chem Group

Alfa Chem Group offers a range of lubricants, car cosmetics, car shampoos and antifreezes.

The company produces products under two brands: the premium Rixx brand and the more economical AKross brand.

The company has been on the market for more than 10 years. Its plant is located in Armavir (Krasnodar Territory).

In Russia, oils and auto chemicals manufactured by AHG are sold in 73 regions, the company’s products are also distributed in the CIS countries (Kazakhstan, Turkmenistan, Georgia, Armenia, Kyrgyzstan) and abroad – in the markets of Libya, Syria and Iraq.

Currently, according to the company’s specialists, premium products of the Rixx brand are in the greatest demand, as consumers are actively looking for lubricants and auto chemicals that can replace products of large global brands that have left the Russian Federation or suspended their production. There is also a demand for antifreezes of the AKross brand. In addition, not so long ago the company entered a new segment of household chemicals.

“ChemAuto”

The KhimAvto company has launched a new brand RhinOil, designed to perform import substitution functions for products that have left the Russian market. The brand’s products are designed primarily for commercial vehicles, as well as industrial enterprises in the mining, timber and other industries.

The company also presented its main range at the Moscow exhibition: Profi motor oils, various solvents, technical fluids, car shampoos and coolants. All these products are produced at the company’s main production site in Dzerzhinsk, Nizhny Novgorod Region.

“Vitex”

Vitex Company is a manufacturer of lubricants, automotive chemicals and antifreezes under the Vitex brand. One of Vitex’s main innovations is the line of motor oils for diesel engines used in special equipment. The company introduced light engine, transmission and special oils, as well as a line of oils for two-stroke and four-stroke engines.

Manufacturers, in turn, are faced with the need to meet growing demand, and Vitex, all players in the Russian market are modernizing their production sites and looking for ways to increase production volumes. According to company representatives, there is still an untapped market, and its size is large.

Alley Group

Alley Group supplies lubricants and automotive chemicals under the Lubex, Ruseff, Opet, ReinWell, Setral, Bizol brands.

ReinWell products are mainly focused on the service sector and meet the widest range of needs of service stations, including motor oils, special fluids and service chemicals.

The Ruseff brand was originally designed for retail and has an extensive product line, which, in addition to oils, includes a variety of lubricants and cleaners, many products for car interior care and painting, three types of windshield wipers, anti-corrosion agents, antifreeze, brake fluid.

Under the Ruseff brand, two-stroke engine oils are also produced, as well as lubricants for gasoline chainsaws.

The Alley Group also imports German Bisol oils and Turkish Lubex and Opet lubricants to Russia.

Key and important factors for the presence of Iranian manufacturers in the Russian market

According to the initial research conducted on the motor oil industry in the large Russian market and considering the key factors:

High and consistent quality of manufactured products

Preferential tariffs on import duties of Iranian goods to Russia

Low export costs of Iranian products to Russia compared to Western and Chinese goods

The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices

The absence of a large part of the market from famous Western brands

The possibility of rapid expansion of market share and access to the competitive and trade space in Russia

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