With more than two decades of presence in the global trade arena and with full knowledge of the characteristics of the Russian market and the Eurasian regions, as well as knowledge of the distribution networks in this country and comprehensive and complete knowledge of international trade and investment laws, Fardad Group of Companies has provided a suitable platform and background for the entry of Iranian products into the booming Russian market.
Paint and Coating Market in Russia
This market is known as one of the largest markets in the region and its value is constantly increasing. According to published reports, the value of the paint market in Russia in 2020 was about $1.791 million and is expected to increase to $2.445 million by 2025 with an annual growth rate of 5.9%.
This significant growth in the paint and coating market indicates the high demand that exists in various industries, including construction, automotive, steel and metals industries, wood and furniture industries, and electronics industries. Also, the development of industrial and construction infrastructure in the country has also contributed to the increase in demand for paints and coatings.
Given the importance of the Russian paint and coatings market, international and local companies are developing new strategies to enter this market. These companies are most looking to offer high-quality products and competitive prices in order to compete in this market.
Considering the growth forecasts for the Russian paint and coatings market, this market is considered a great opportunity for investment. However, to enter this market, companies must familiarize themselves with the conditions and restrictions in this country and choose appropriate strategies to enter this market.
Overall, given the projected growth of the Russian paint and coatings market and the high demand in this market, this market is recognized as one of the attractive markets in the region, offering more opportunities for investment and development of international and local businesses.
Russia is one of the largest paint industry markets in the region, with a large volume of demand and production. This market is supported by well-known brands such as Tikkurila, PPG, Sherwin-Williams, AkzoNobel, BASF and Henkel. Given this situation, Russia is a great opportunity for paint industry companies to grow and develop in this market. Given its size and high demand, this market can be a good business opportunity for existing and new companies in this industry. Due to the increasing construction in Russia, the market for paints and protective coatings is also expanding. This
market is affected by several influences such as economic growth, increased production, technological development, as well as changes in consumer tastes. For example, in recent years, the consumption of white and gray colors in interior decoration in Russia has increased sharply.
According to the statistics of 2020, the volume of imports of construction paints in Russia was more than $ 400 million. On the other hand, the volume of exports of construction paints from Russia in the same year was about $ 150 million. This shows that Russia is recognized as a large market for the import of building paints, while also having the ability to export.
Based on this information, it can be concluded that the building paints industry in Russia has bright prospects. With a high volume of imports and export strength, this industry is considered an important part of the country’s economy. This situation indicates a high domestic and foreign demand for building paints in the Russian market.
Also, the presence of domestic artists who are looking for quality materials and are able to compete with international brands indicates the potential for growth and development of this industry in Russia. This indicates that the Russian market continues to be recognized as an attractive destination for investment in the building paints industry.
Increasing Demand for Acrylic Paints in the Russian Market
The demand for acrylic paints in the Russian market has increased sharply in recent years. This increase in demand is due to the positive characteristics of this type of paint, which has made them a popular choice for artists and people looking for decorative paint options for their home or office.
Acrylic paints have emerged as a safe option for consumers due to their water-based formulation and low VOC content. Also, the versatility and diverse color range offered by these paints have increased their popularity among artists and people looking for ways to personalize their living spaces.
Given this increase in demand, acrylic paint manufacturers should pay close attention to the needs of the Russian market and improve their products according to these needs, and have a greater variety in the offer of paints and art tools. These measures can help increase sales and profitability of companies, as well as meet the needs of consumers.
Overall, increasing awareness of eco-friendly alternatives and artistic flexibility has fueled the demand for acrylic paints in the Russian market.
Top Manufacturers of Acrylic and Decorative Building Paints in Russia
Tikkurila
PPG
AkzoNobel
BASF
Henkel
Caparol
Sniezka
OOO “Colorit”
OOO “Lakra”
Largest Paint Importers to Russia
Importers also play a significant role in meeting the demand for building paint products in Russia. Key importers source high-quality products from international markets to provide consumers with a diverse range of options.
Some of the top importers of acrylic and decorative acrylic paints in Russia include:
Export vs. Import Status of the Building Paint Industry in Russia
Given the current conditions in the Russian market, which is witnessing the exit of European companies and the creation of a gap between supply and demand, there is a good opportunity for new manufacturers, especially Iranian companies, to enter this market. These companies can successfully enter this market by having detailed knowledge and understanding of market and consumer behavior, and providing desirable and consistent quality. This opportunity is a good opportunity for manufacturers to expand and develop their businesses.
Some of the top building paint companies in Russia:
Allnex: A global manufacturer of industrial coating resins and additives for architectural, industrial, protective, automotive and special applications coatings and inks. The company was founded in 2013 after Advent International acquired the coating resins division as a divestiture from Cytec Industries. In September 2016, Allnex and Noplex Industries, a global resin manufacturer, merged to form a company headquartered in Frankfurt am Main, Germany.
Allnex has 33 manufacturing facilities, 23 R&D support centers and 5 joint ventures across five continents: Asia, Europe, North and South America and Oceania. The company is recognized as a pioneer in the industrial coating resins and additives industry with its focus on research and development as well as its extensive presence in various regions of the world.
Marshall. Marshall: This Turkish company, specializing in the production of various paints and varnishes, offers products with a wide range of colors for ceilings and walls. These products have excellent performance characteristics, including economical consumption and tolerance to frequent cleaning. These products are a good choice for industrial and domestic use with their high quality and ability to provide a variety of colors.
Finncolor. Finncolor: This Finnish company is known for producing distinctive and global products. Its products are suitable for interior and exterior decoration. Finncolor paints are highly regarded due to their relatively low cost and ability to be used in humid conditions.
Alpina. Alpina: High-quality German paint is an excellent choice for apartment owners who are looking for a way to repel dust and dirt. This paint will help the apartment always remain clean and beautiful. Alpina products are also often used when renovating a kitchen or bathroom, and due to their high quality, they have become one of the most popular products in this field.
Dufa. Dufa: The products of this German company are characterized by high wear resistance. Most of the products are intended for interior and exterior decoration and construction use in humid climates
Tikkurila. Tikkurila: This popular Finnish manufacturer is one of the best-selling in Russia. Its products are known for their increased wear resistance and good decorative properties.
Beckers. Beckers: The main feature of the products of this Swedish company is a certificate of compliance with European environmental standards. Beckers products are high-quality products, and have a high price range.
Dulux. Dulux: English manufacturer of colored paints and varnishes.
Sherwin Williams. Sherwin Williams: The company supplies its products to various countries of the world, including Russia. The paints of this American company are of high quality and meet environmental standards.
Parker Paint. Parker Paint: The advantage of this company is the high quality of its products and a wide selection of color shades.
Prospects and Opportunities of the Building Paint Industry in Russia
The acrylic paint industry in Russia offers promising opportunities for investors in the coming years. With the increasing demand for high-quality paints, investing in the Russian acrylic paint industry can be a profitable investment. The market is witnessing steady growth due to factors such as increasing disposable income and increasing interest in creative hobbies.
In addition, the Russian government supports art and culture, which has contributed to the expansion of the market for art supplies, including acrylic paints. This positive environment creates favorable conditions for both domestic manufacturers and international players.
Exploring potential partnerships with reputable manufacturers or importers can provide access to a wider distribution network and increase profitability. Overall, the Russian building paints industry offers great potential for growth and investment opportunities. By staying up-to-date with market trends and understanding consumer culture, manufacturers can find and consolidate their strategic position in this dynamic market. As a result, the building paints market in Russia is experiencing significant growth and offers promising opportunities for manufacturers, importers, and investors.
The market is dominated by top manufacturers who offer a wide range of building and decorative paints and acrylics to meet various artistic needs. These manufacturers will consolidate their presence in the Russian market through their quality products and innovative solutions. Moreover, the growth of the acrylic paints market in Russia is influenced by various factors such as changing consumer preferences, advancements in technology, and increasing disposable income. These factors contribute to the continuous evolution of the industry and open the door to new trends and innovations.
Key and important factors for the presence of Iranian manufacturers in the Russian market
According to the initial research conducted on the acrylic paint industry in the large Russian market and considering the key factors:
High and consistent quality of products manufactured in Iran
Preferential tariffs on import duties of Iranian goods to Russia
Low export costs of Iranian products to Russia compared to Western goods
The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices
The absence of a large part of the market from famous Western brands
The possibility of rapid expansion of market share and access to the competitive and trade space in Russia
It can be said that there is a high economic justification for entering the large Russian-Eurasian market, and the Fardad Group of Companies is proud to establish effective and successful joint cooperation in this direction.
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