UPS battery industry in Russia

With more than two decades of presence in the global trade arena and with full knowledge of the characteristics of the Russian market and the Eurasian regions, as well as knowledge of the distribution networks in this country and comprehensive and complete knowledge of the laws of international trade and investment, Fardad Group of Companies has provided a suitable platform and background for the entry of Iranian products into the booming Russian market.

The rechargeable battery market, or UPC batteries, in Russia is considered one of the booming and growing markets in the battery industry. It is estimated that this market is worth about $750 million, growing by about 5% every year.

The main reasons for the growth of this market are: increasing demand for rechargeable batteries due to environmental issues, the increasing use of portable electronic devices, and the growth of the automotive industry in Russia.

This has provided a good opportunity for the entry of Iranian manufacturers. If Iranian manufacturers of products can be competitive in terms of quality and price, they can gain a suitable market share in the Russian market.

Major Manufacturers in the Russian UPS Battery Market

• Chinese Manufacturers: China is the largest manufacturer of UPS batteries in the world and its products are offered at reasonable prices.
• Korean Manufacturers: Companies such as Samsung and LG are active in the production of UPS batteries and are present in the Russian market.
• Japanese Manufacturers: Panasonic and Sony are among the leading Japanese manufacturers.
• American Manufacturers: Companies such as Anker and Apple were active in the Russian market.
• European Manufacturers: German, English and French companies have also been present in this industry.
• 

• • 1. Ltd “Regard”

• • 2. CJSC “INFOKOMEKSIM”

• • 3. Ltd “SAIL ELECTRO”

• • 4. “MK-REVERSE”

• • 5. JSC “DeLaval”

• • 6. JSC “Schneider Electric”

• • 7. Ltd. “INTELLIDZHENT POWER”

• • 8. “Energo-RS”

• • 9. Ltd. “ROUTMASH”

• • 10. OOO “O-SI-ES CENTER”

• • Ltd “Regard”

Since 2009, Regard (www.regard.su) has been distributing products of the Finnish brand SVEN. Among the priority areas: portable and multimedia acoustics, headphones and headsets, computer and gaming accessories, electrical equipment and power systems.

Russian UPS Battery Manufacturers

JYC Battery

Specializes in manufacturing a variety of high-quality electrical cells such as lead-acid batteries that are widely used in automatic voltage regulators (AVR), inverters and uninterruptible power supplies (UPS). Quality approved by relevant agencies at the national level, UPS battery manufacturer JYC shines when it comes to efficient energy storage primarily due to its VRLA battery supplier UPS battery manufacturer.

Maxell Battery

Founded over forty years ago, Maxell has been a pioneer in lithium-ion technology among Russian users since 1983, supplying smartphones alongside laptops. National or international demand markets other than customer-centric customers Mid-range product line targeting diverse customer preferences Product efficacy certifications with six licenses from seven regions explaining the dominance of consecutive decades that proves the product’s superiority and justifies the reason why Maxell tops the rankings.

Duracell

Known worldwide for its long-lasting batteries, it has made a significant impact on the Russian market since its launch in 2015. Ranked as one of the best-selling units in Russia, offering customers a variety of battery formats.

Rayovac

Created over sixty years ago, it focused attention on changing the complete dependence on foreign sources, offering high-performance cells that consumers used in their daily devices, making them cost-effective in direct competition with well-known competitors against all odds, ensuring the security of local upstream supply chains.

The world’s largest producers of UPS batteries are the USA, Germany, Canada, China and Italy, respectively. After the start of the war in Ukraine and sanctions from Western countries, many countries stopped exporting to Russia. Currently, only China has not stopped selling its UPS batteries to Russia. China has managed to secure a significant share of the Russian UPS battery market by maintaining its position and growing its market share.

The regulatory landscape of the Russian automotive industry plays a significant role in shaping the battery market. The government is actively promoting the use of electric vehicles and has set ambitious targets for their adoption. In 2020, a new law was introduced to create incentives for the production and sale of electric vehicles, including tax breaks and subsidies. In addition, the government has imposed stricter emission standards for vehicles, which has led to an increase in demand for batteries that can meet these requirements.

Conclusion

Russian domestic production is not commensurate with the growing needs of this market, although the Russian government’s strategic plans are to meet the majority of the market’s needs through domestic production; however, reaching the planned levels will take time, so to stay on the path of development and growth of their automotive industries and meet the market’s needs, they will continue to rely on imports. Due to sanctions, the main suppliers of UPS batteries to the Russian market are currently China, Turkey and South Korea. Iranian UPS batteries, if they obtain the necessary standards based on the Russian GOST certificate, can meet a significant part of the needs of the Russian market.

Key and important factors for the presence of Iranian manufacturers in the Russian market

According to the initial research conducted on this industry in the large Russian market and considering the key factors:

1. High and consistent quality of products manufactured in Iran equal to the needs of the Russian market
2. Preferential tariffs on import duties of Iranian goods to Russia
3. Low export costs of Iranian products to Russia compared to Western goods
4. The proximity and proximity of Iran and Russia as a logistical advantage and the possibility of exporting Iranian goods to Russia by various methods such as land, rail and sea transportation in the shortest time and at low shipping prices
5. The absence of a large part of the market from famous Western brands
6. The possibility of rapidly expanding market share and accessing the competitive and trade space in Russia
7. Compliance with environmental and health standards
8. – Proper understanding of the culture and language of Russian customersIt can be said that there is a high economic justification for entering the large Russian-Eurasian market, and the Fardad Group of Companies is proud to establish effective and successful joint cooperation in this direction.